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New Jersey online gambling launch

Finally, after months of waiting, online gaming will start in a soft launch on November 21. In this soft launch, only invited players will have access to play and test the online gambling sites licensed in the State and a full launch is set to November 26, if the tests go well.
New Jersey Gaming Enforcement Division confirmed the information that the full launch is November 26, and gamblers will have to be within New Jersey borders to be able to play.

The soft launch should be with a significant number of players to make sure the results are credible.

Atlantic City operators received the news with enthusiasm and most of the operators already have partnerships with experienced online gambling sites and they are waiting for the push of the "GO" button to start.

New Jersey Online CasinosNew Jersey Online Casinos
Atlantic City Casinos still moving to offer online casino games for real money in New Jersey


Online gaming in New Jersey should help especially Atlantic City operators who have their profits decline from $5.2 billion in 2006 to $3 billion in 2012 and can go lower by the end of 2013. This decline is due to competition from neighboring states like Pennsylvania, New York, and Maryland.

"I think this is going to be a significant revenue stream. It has the potential to make up 20 percent of our revenue.", said Robert Griffin, CEO of Trump Entertainment Resorts.


Check below some of announced partnerships to operate online gambling in New Jersey:

- Tropicana Casino and Resort - Gamesys ( JackpotJoy UK )

- Caesars Entertainment's - 888 Holdings

- Borgata Casino Atlantic City - Bwin.Party Digital Entertainment

- Resorts Casino - Pokerstars

- Taj Mahal Atlantic City - US Ultimate Gaming

- Trump Plaza - Betfair

- Golden Nugget - Bally Technologies

888 and Caesars for New Jersey gambling

888 and Caesars for New Jersey online gambling market to offer online poker and casino games

888 Holdings is expanding its partnership with Caesars Interactive Entertainment to offer online poker and online casino as soon New Jersey market open to online gambling late this year.

888 Holdings and Caesars Interactive Entertainment already have a strong partnership within Nevada borders through the poker site WSOP. Now, both companies are interested in entering the New Jersey online gambling market.

Check below the performance of 888 in Q2 and H1 2013:

* Agreement signed with Caesars Interactive Entertainment (CIE) through the Group's All American Poker Network (AAPN) joint venture with Avenue Capital allowing 888 to offer own-branded poker and casino products in New Jersey, subject to required regulatory approvals

* Q2 Group revenue at US$97 million (Q2 2012: US$92 million), an increase of 5 percent year on year

* Q2 revenue B2C at US$85 million (Q2 2012: US$80 million), an increase of 6 percent year on year

* Q2 revenue B2C Casino at US$47 million (Q2 2012: US$41 million), an increase of 14 percent year on year supported by growth in newly regulated markets coupled with successful customer retention operations

* Q2 revenue B2C Poker at US$22 million (Q2 2012: US$20 million), an increase of 12 percent year on year demonstrating a continued ability to provide a recreational healthy poker environment

* Record Group revenue in H1 2013 of US$200 million (H1 2012: US$186 million), an increase of 7 percent year on year

* H1 2013 Revenue B2C at US$177 million (H1 2012: US$164 million), an increase of 8 percent year on year

* 535,000 active B2C Casino and Poker customers as at 30 June 2013 (30 June 2012: 505,000), a 6 percent increase year on year

* As at 30 June 2013, 888 had 14.4 million Casino, Poker and Sport real money registered customer accounts, representing an increase of 19 percent since 30 June 2012

Brian Mattingley, chief executive officer 888 Holdings, said:

"The Group has enjoyed excellent growth, particularly in Casino where a combination of strong results in Spain and Italy and very successful marketing campaigns have driven up revenue in Q2 by 14 percent year on year.

"We remain focused on preparing our platforms and marketing for the incredibly exciting US opportunity and we are delighted to announce today the agreement we have signed with Caesars Interactive Entertainment through our AAPN joint venture with Avenue Capital.

"This is an important development in our US strategy which will allow 888 to offer 888-branded poker and casino products in New Jersey, subject to required regulatory approvals. We are extremely well-positioned in the US and are working with the regulators in Nevada, Delaware, and New Jersey as these three states become ready to open."

Turning to current trading, Mattingley said that the board is confident it will meet full-year market expectations:

"The third quarter of 2013 has begun in line with our expectations, reflecting historical seasonal patterns. Daily average revenue during the first 33 days of the quarter is comparable to the previous year. Our performance is led by Casino with Bingo continuing to be a challenging and competitive market.

"We now have a new sportsbook provider on board and we are seeing good growth in 888sport, an area we remain committed to improving.

"As of 2nd August 2013, the Group had US$87 million of cash and cash equivalents and US$52 million liabilities to customers."

Breaking the 888 second quarter numbers down, B2C revenues reached US$85 million - up 6 percent, with contributions as follows:

* Revenue B2C Casino at US$47 million (Q2 2012: US$41 million), an increase of 14 percent

* Revenue B2C Poker at US$22 million (Q2 2012: US$20 million), an increase of 12 percent

* Revenue B2C Bingo at US$10 million (Q2 2012: US$13 million), a decrease of 23 percent

* Revenue B2C Emerging Offering at US$6 million (Q2 2012: US$6 million), a decrease of 2 percent

* Number of active customers B2C Casino and Poker at 535,000 (Q2 2012: 505,000), an increase of 6 percent compared to Q2 2012

* Number of active customers B2C Casino at 186,000 (Q2 2012: 185,000), an increase of 0.5 percent compared to Q2 2012

* Number of active customers B2C Poker at 410,000 (Q2 2012: 378,000), an increase of 9 percent compared to Q2 2012

* Quarterly revenue B2C per active Casino and Poker customer was US$129 (Q2 2012: US$121), a 7 percent increase compared to Q2 2012

* Quarterly revenue B2C per active Casino customer was US$250 (Q2 2012: US$221), a 13 percent increase compared to Q2 2012

* Quarterly revenue B2C per active Poker customer was US$55 (Q2 2012: US$53) a 3 percent increase compared to Q2 2012

On the business to business front, Dragonfish delivered revenues of US$12 million (Q2 2012: US$12 million), an increase of 2 percent compared to Q2 2012.

Half year KPIs for the Group included:

* Revenue up 7 percent to US$200 million (H1 2012: US$186 million)

* Revenue B2C up 8 percent to US$177 million (H1 2012: US$164 million)

* Revenue B2C Casino up 13 percent to US$94 million (H1 2012: US$83 million)

* Revenue B2C Poker up 13 percent to US$47 million (H1 2012: US$41 million)

* Revenue B2C Bingo down 18 percent to US$22 million (H1 2012: US$27 million)

* Revenue B2C Emerging Offering up 13 percent to US$14 million (H1 2012: US$12 million)

Dragonfish reported B2B revenues for the half-year up a marginal 1 percent to US$23 million (H1 2012: US$23 million)

New Jersey internet gambling revenue

New Jersey internet gambling revenue - USA Online Casinos in NJ revenue of $8.4 billion - United States online gambling legal

New Jersey Division of Gaming Enforcement has published the revenue of the Atlantic City online gambling market for the first six weeks of licensed online casinos operating within the State borders.

Since the launch of the first online casino in New Jersey (end of November 2013) $8.4 million were generated in revenues, $2 million below the predictions in which 40% of the revenues were generated by online poker and the remaining on the internet and mobile casino gambling.

The number of accounts opened was not informed, but it's expected to be almost 150,000 punters registered. The best month in this six weeks period was in December 2013, when $7.38 revenue million was generated.

The online gambling market in New Jersey will start growing more and more, as the expensive marketing campaigns will start and more operators will be fully functional. Some issues on debut were fixed and the New Jersey gamblers are more familiar with the idea of gamble online.

"Our network has attracted the largest pool of players in the New Jersey online market, allowing us to offer our customers a wide selection of games and table stakes at all times. This gives our network a significant competitive advantage and positions us for further success. Online gaming is complementary to our land-based business, not competitive.
When matching our online and land-based databases, we found that 60 percent of online casino customers had not been to Borgata in over a year, and over 75 percent had made fewer than two trips to Borgata in the past year.
And, on a combined basis, online and land-based poker revenue at Borgata was up more than 40 percent from our land-based play in December 2012."


- MGM-Boyd-Bwin - Borgata : $3.75 million in revenues - $1.9 million from poker and $1.8 million from casino action.

- Trump Taj Mahal - Ultimate Gaming : $883,037 million in revenues - $104,000 from online poker and $778,000 from casino.

- Tropicana - Gamesys : $748,589 from online casino only ( poker not yet launched ).

- Trump Plaza - Betfair : $427,739 million in revenues ; $90 from online poker and $427,000 from casino operations.

- Golden Nugget : $177,653 from online casino only - ( no poker product yet ).

ATLANTIC CITY CASINOS
The revenues in 2013 were down 6.2% from 2012 at $2.9 billion. A dramatic low revenue if compared with the peak of $5.2 billion in past years.
This is the first time in 22 years that the Atlantic City casino's revenue has fallen below $3 billion due to the competition in the northeastern US casinos.

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