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How to start up an online casino or gambling site

There are a lot of ways to establish and open an online casino or a complete gambling site, including sportsbook. You may notice the massive number of new online casinos popping-up every day. This is happening because you can start your online casino project and get licenses in important jurisdictions with a very low cost if compared with years ago. "Can I open my own casino?" - In this blog post, I will explain how much will cost to start an online casino and also different forms to establish your own gambling site. I will also give you some ideas on how to marketing an online casino and other ideas for your online gambling business. So, for your complete casino business plan, I'd recommend defining which markets you will focus on. What countries do you want to promote your online casino: Canada, UK, India? You know, depending on the country, you must have a different deposit and payment methods to make the process very easy and familiar for your customers. Also, a casino player in Canada and UK could be some games preferences, while a casino player in India should prefer another kind of gambling games. So, first, you must define your country - it doesn't mean you cannot accept players worldwide. It is a good idea, but I think a casino start-up with focus on certain market could give you a better result and insights on how to move forward and start marketing the casino in other countries. The second step is to choose from a ready-to-use solution (the fast way to start your online casino), start a new online casino from scratch using games from popular providers, or start a completely new casino including exclusive games. If you need any help and assistance, contact me and we can work together in your project, and if you make business with me, I can help you promote your casino here at casinobillionaire.com.

So, we have here the easy way and the hardest (but very exclusive) way. Let's continue and take a close look into all the options mentioned until now:

  • Turnkey Online Casino package
  • In this case, you will have your online casino ready in few days and you don't need to worry about licenses, payments, deposits, support, games, etc. Everything is included and you can concentrate your efforts on your casino marketing, You will have access to a comprehensive administration area will all reports and management tools. You pay one-time set-up fee or monthly payments, depending on the online casino provider you choose.

  • Start a new casino using software providers' games
  • This option is a little more complicated and will require more investments. You will build your casino website, add content in the languages you want. Then, you must hire games from the software providers dealing directly with them. Also, you will need to work to get licenses to accept punters in the United Kingdom, for example. If your casino will focus on grey markets, you must block countries with regulation boards to avoid legal problems. You must deal with banking methods: a casino player in Canada will prefer different methods than a gambler in India.

  • Open a new casino with exclusive in-house games
  • This option is by far the most difficult and you will deal with all work listed in the previous option and more: develop your own casino games, get them audited and licensed. The good side of this headache workload is that you will have a very exclusive product and, who knows, be a new casino provider or a game provider for existing online casinos.

    How to start up an online casino or gambling site

    White-Label Casino Providers


    This can be called as turnkey casino solution or white-label casino. You will have a ready online casino template customized with your layout, texts, and logos. You can choose which languages you want to include, banking methods, everything. Let's say, a copy-paste online casino solution. First, let's avoid rip-offs. You must pick trustworthy casino providers that will offer you good support and a solid white-label casino solution ready to go. A reputable and trusted casino provider is essential for you to have chances to succeed in the casino business and face the competition. Based on your casino business plan and marketing plan, you must define the casino provider which better follow your needs. There are turnkey casino providers that will include licenses in Malta and the United Kingdom. Others will include licenses in Gibraltar, Alderney or Curacao. Depending on your casino business plan, one provider could work better than another as the licenses are included. Also, you can pick a white-label casino that offers you a variety of gambling games to better please your audience. White-label casinos can include:
  • Slot games from a variety of software providers

  • Live Dealers - live Roulette, Blackjack, Dream Catcher, Baccarat, Craps...
  • ScratchCards and other instant-win games

  • Sportsbook

  • Video Poker and Live Poker


  • It doesn't make sense to add an extra workload to get an online gambling license in the United Kingdom if there is a turnkey casino solution that already offers this in the paid package. One thing is for sure: avoid easy things like "Have your own online casino in 5 minutes". Casino is a very serious business and you must follow all standards to have the opportunity to succeed. Once you get a casino blacklisted, forget about it. It's done. So, let's do the things in the correct way to get a solid casino business. You have a lot of options here including SoftSwiss, AspireGlobal, Everymatrix, BetConstruct and many, many more. Don't think it will be an easy task. You will have to work hard in your marketing plan (read below) to get good results. The competition is very high, and hundreds of new online casinos are chasing players. You'd better think in something to make players involved and interact in your casino site.


    New Online Casino


    If you don't want to buy a white-label casino solution and work in something more exclusive, you know that your budget will be bigger. You can design your casino site the way you want and add texts, logos and extra stuff (maybe some engagement area to players interact). The easiest part of the work. Then, you must deal with software providers. You will launch a live casino to offer live Roulette, Baccarat, Blackjack, Dice and more games with live dealers? You must, in this case, have the best live dealer casino provider, with a huge amount of live games. Will your casino offers only slots? Then you must sign an agreement with the best slot games provider. You will have to deal with licenses (unless you will target grey-markets). You will have all paperwork related to banking methods which players will use to deposit and withdrawal. It is a very complex workload. You will have to hire a very competent and professional team to deal with different areas of your casino business. That's the reason most of the people go to white-label casino packages - they are ready to use, BUT they are simply the same of other hundreds online casinos and you will be just one more unless you launch something innovative. Here are your tasks to launch your new casino in this option:
  • Website layout and content

  • Agreements with software provider

  • Licenses

  • Hire a professional and experienced staff

  • Higher budget


  • Software providers


    As I wrote above, you will have to sign agreements with casino games providers to have licenses to offer their games in your casino site. You must choose the right casino game provider based on your casino niche. If the niche is to offer the same slot machines found at Las Vegas casinos or on any other land-based casino in Canada or UK, then you must have casino games from software providers that re-launched online versions of classic slots from the casino floors. In this case, IGT, WMS, Bally, Authentic Games are good for you. If your casino niche is live casino games with live dealers (just like a real casino), you must pick Evolution Gaming as your software provider. These are just examples, as you can mix several software providers in your casino. Just to give you an idea that you must use the correct casino software provider depending on your casino niche. For online slots, I'd recommend you NetEnt, Playtech, Novomatic, Evolution, RedTiger, and more.

    How to start up an online casino or gambling site


    Jurisdictions and License Authorities


    This is another very important section that you must have attention. A good and reliable jurisdiction means that players will trust you as a fair and safe online casino and that you are not a scammer. Have a trusted license jurisdiction means you are a legit online casino and this will make all the difference. The goal of a licensing jurisdiction is keeping players safe. There are a lot of good and bad jurisdictions to apply for a license. What side of the game you will be? What is the best casino jurisdiction license? Are the casino games tested and audited by third parties? Are problems being replied fast? The casino must be fair and safe for all punters. If an online casino has a license granted by a not recommended jurisdiction, this casino must have good customer support to deal with problems. What are the best jurisdictions to apply for an online casino license?
  • Malta - Malta Gaming Authority

  • United Kingdom - UK Gaming Commission

  • Alderney - Alderney Gambling Control Commission

  • Gibraltar - Gibraltar Licensing Authority

  • Isle of Man - Isle of Man Jurisdiction

  • Kahnawake - Kahnawake Gaming Commission



  • Casino from scratch

    This could be the most difficult task of your life and will require a massive amount of work and huge investments. In this option you will literally start your own casino from scratch - from the website to the games, banking methods, payments, licenses, registrations, everything. Really, it is a very difficult option nowadays because of the bunch of paperwork and workload involved. You will have to have the best structure possible including a good infrastructure, experienced staff in different areas, and a huge investment budget. You will have to face a lot of hurdles until having your online casino done and ready for marketing. BUT, all the pain have the gain: you will be exclusive and I can say you will be almost unique. As your games are being developed in-house, no other casino will have what you offer. If you have really good games that became viral, the players will have no other option unless your casino. A very similar case is the Slotland group. They developed their first casino from scratch. They have their own casino games (not found at these hundreds online casinos). They also launched a cryptocurrency casino allowing its players to play casino games with Bitcoin, Litecoin, Monero, and BitcoinCash. All the huge work will pay out.


    Online Casino Marketing

    With your casino marketing plan ready, you can start working to promote your new online casino online and offline to get players registered and depositing money to play. Fortunately, there are a lot of ways to marketing an online casino and it only depends on your budget to get most of the players. I remember years ago, when Atlantis Casino launched its online casino using BossMedia games. They simply bought all marketing spaces available. No matter what site you were visiting, there was a banner advertisement of Atlantis online casino. So, let's take a look in some methods to marketing your online casino:

  • Banners
  • : You can buy advertisement spaces in sites attracting interesting audiences. You must have a clear idea of what is your target audience. Let's say you have a rock-themed online casino. You can advertise in rock blogs and sites.

  • PPC
  • : Pay per click is a very popular marketing method in which you pay an amount every time a client clicks in your banner or text advertisement. Sites offer a kind of bid for you have your ads on top positions. The more you are willing to pay per click, the more exposure your ad will have.

  • Offline Advertisement
  • : You can place your advertisement in TV, magazines, events, support athletes, support events... If your online casino is themed rock, you can sponsor a band gig, advertise in a rock magazine.


  • Affiliate Program
  • : This is an agreement with your casino and other sites. The sites will be marketing your online casino and you will pay a revenue share (or other commission deal) for players referred by them. You can use a well-established affiliate program platform or start your own from scratch. Casino affiliate program could represent a good percentage of your revenue, so, it is a very important part of your casino business to look out.

    Conclusion

    It is a hard job and if you made the wrong choices your casino business will fail, just like many others. It is crucial to pick the right providers and have a fair licensing jurisdiction. You have so many things to take care which is impossible to write in just one post. I'd probably write more blog posts about it and then, link the content here. Anyway, if you need any help on open your own online casino, you can contact me (check the contact link in the bottom of this page).



     
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