How to improve Alexa ranking?
I'm getting a lot of e-mails on my SEO agency from clients and prospects asking me how to improve the Alexa ranking, so I decided to write this post about it and give you some ideas. Why I am not writing this post on my SEO agency website? Strategy is the answer. Later in this post, you will better understand why I am writing about increase Alexa ranking here in this site. Strategy... and that's what you have to plan carefully to get good results on search engines. Let me be honest with you, my valuable reader: I never worried about Alexa too much as my primary focus is conversion. I do not care to have a huge amount of traffic if the traffic I'm getting is not my target. So, most of my clients want to increase their rankings on Alexa to show to others their websites are powerful on traffic. Will it worth the effort? If you put the same effort on targeting your audience your conversion will improve and you will get much better results in terms of profit, maybe with less traffic. Here is the point: depending on your niche, you don't need to worry about traffic but focus on a valuable audience that will increase your conversion. Your Alexa ranking is down, but your conversion rate is excellent. Let's find out more about it:
How Alexa ranking works
Alexa gives you an idea about website traffic, keywords, similar sites, and other metrics. This information is collected by users that have the Alexa toolbar installed on their web browsers, which means you will have probably webmasters or competitors using it. I survey some users and no one has the Alexa toolbar installed. This shows that their metrics are not correct and you can compare, for example, the keywords showing on Alexa and on your Google Analytics.Alexa shows you an idea of traffic with information collected by users that have the Alexa toolbar installed
If you are interested in it, you may send a newsletter to your users asking them to install Alexa toolbar. :) This is not a very friendly approach, isn't it? Also, there is a time when blogs added the Alexa rank widget on the bottom of the pages to show how they are ranked. This is a very bad thing to do as it can mess with your website's aesthetics.
When I started to work as a webmaster, back in 1998, I remember there was nothing else but your own site reports on your web hosting service. Years later, I discovered Alexa and just a few webmasters were using it. Today your readers are using Alexa to have an idea on how your website is doing. The thing became massive and obsessed not only by webmasters but by visitors.
How to improve Alexa rankings?
The formula is quite simple. You must have a site that is good for the masses. If you have a celebrity website, for example, talking about Kim Kardashian, Kylie Jenner or a kind of gossip site, you will get a huge amount of traffic and your efforts will grow your Alexa rankings.
If you have a niche website the thing may work a little bit different. For example, casinobillionaire.com is targeting high roller online casino players that can play higher limits on slots, blackjack, and roulette. Casinobillionaire is not offering free spins, free cash, free casino bonuses or anything else. The site wants to attract high limit slots players and high rollers for Blackjack tables. Normally, online casino players can bet $1, $5 per spin on slots. Casinobillionaire is interested in players that want to bet $50, $100 per spin. One high roller player can worth more than 1,000 penny slot machine players. I'm not saying that small clients are not important. I'm just explaining to you how big traffic could be something that depends on what you get. You want traffic to generate sales or to increase Alexa ranking?
See the difference? Which website do you think will get more traffic: the one advertising "See Kim Kardashian and Kylie Jenner in a bikini pool party" or "Play live Blackjack with high limits".
That's why a higher Alexa ranking is something that depends on your niche. Lot's of traffic is not interesting for casinobillionaire.com, but high-quality traffic is extremely important for this site.
For a gossip site showing Kim Kardashian and Kylie Jenner in a bikini pool party, huge amounts of traffic are crucial because they will probably sell advertisements or will use Google Adsense to monetize the site.1 - Select powerful keywords on your niche2 - Write regular new articles - 2X week would be fine3 - Promote your site on social networks (Facebook, Instagram, Pinterest, Reddit, gab, minds, twitter, etc.4 - Do collaborations with influencers and other webmasters5 - Post videos on Youtube, Bitchute, Dailymotion, d.tube, ...6 - Write articles on Medium, Steemit, Guest posts...7 - Buy traffic - ppc, guest posts, ...8 - Do some valuable link building9 - Yes, offsite SEO also helps
Let's analyze a couple of examples:
Kylie Jenner's website Kylie Cosmetics became famous after the website went down after a single post on Instagram. This was shown in an episode of Keeping up with the Kardashians. Let's study kyliecosmetics.com Alexa ranking and see what's showed on reports.
The following keywords are showing as the most traffic generator for kyliecosmetics.com, BUT, take a look in the keyword gaps and the easy-to-rank- keywords. This will give you an idea on what the website is all about and what kind of traffic the site is getting. Sure, you will only have the real situation if you access the Google Analytics for kyliecosmetics.com. The keywords "nude, Justin Bieber, Laura Lee, KJ Apa, chloŽ grace moretz, bretman rock, makeup websites" are all listed as good opportunities to increase the Alexa ranking of kyliecosmetics.com.
The keywords driving most of the traffic for the site is:
kylie jenner 47.71%
kylie cosmetics 14.2%
kylie lip kit 3.58%
Check more here: https://www.alexa.com/siteinfo/kyliecosmetics.com
Kourtney Kardashian's poosh site had its peak on July 1st, 2019 with an Alexa ranking of 72,224 and suddenly dropped to 107,360 on July 28th, 2019. What caused this dip on Alexa ranking? It may be only an issue on Alexa while her website (poosh.com) continues to grow an audience base. The Google Analytics for poosh.com could be showing a very different situation with growing traffic, while on Alexa we see this huge dip. Kourtney Kardashian launched poosh.com, though, it was beautiful to see how fast the site improved on Alexa ranking. Regarding the keywords, although the site was promoting a collagen product, what we see on Alexa is only the name Kourtney Kardashian and poosh. This suggests that people are searching for this "terms" and reaching the site poosh.com but missing other terms that could increase the conversions like "the best collagen" or "collagen products". Poosh.com is generating a lot of traffic but the conversion rate of this site seems to be very poor and could be improved much more.
Check more here: https://www.alexa.com/siteinfo/poosh.com
The fastest way to increase Alexa ranking?
With a less effort, you can advertise on Google Adwords and buy ads from other blogs to generate more traffic and increase your Alexa ranking but this will only help you to get a beautiful ranking on Alexa, while your conversion will remain the same. You can also produce more content and make something for the visitors to engage with your content with comments, reviews, promotions, etc. There is no secret trick to increase Alexa ranking in a good way. You will need to work hard for it if you judge this is an important thing for your website. Better than a metric number, I'd work to get the best clients out there. Those clients that will buy large sums of money and increase the website profit. One big client could worth more than 200 small clients. A website that is selling luxury diamonds will probably have less traffic than a website offering discount coupons, but one single client buying a luxury diamond will generate a revenue 2,000 higher than a bunch of clients using discount coupons.
Check your niche and see what is important for you. Is your site targeting mass audiences and your revenue is basically from advertisers buying media on your site? Then, you must keep working consistently to get more and more traffic to increase your Alexa ranking. Is your site similar to casinobillionaire.com that is targeting high rollers (big clients) which spends large sums of money? You won't get too much traffic, but the few traffic you get is very targeted and you will be much better conversions. In this case, I would suggest you Neil Patel's Ubersuggest tool that can give you important insights on what to do to improve your conversions. So, is Alexa ranking important? It depends on your case. I, honestly, never give too much attention to it. Some people regularly send me e-mails wanting to buy advertisements at casinobillionaire.com and asking about my traffic volume and Alexa ranking. As I do not sell advertisement and work only with business agreements my only worries are on the quality of my conversions. Also, you must be aware of some services offering miracles like "improve Alexa rank in 30 days" or "get huge traffic to boost Alexa rankings". Normally these services will ruin your business as they use blackhat tricks that sooner or later will be turned against you. There is no miracle - the thing is huge, exhausting work. Good luck!