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5 Best Casino Affiliate Programs

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In this blog post, I will help you to start a solid online casino affiliate marketing career. If you have a blog and want to monetize working as an affiliate of online casinos, here I will save you time and recommend the 5 best online casinos affiliate programs for a good start and keep miles away from ripoffs. No matter what if your blog theme, here you will find the 5 best casino affiliate program that matches your niche and will monetize your blog, twitch, or Youtube channel.

I am working with casino affiliate programs since 1997 and I know exactly how your start must be to avoid hassles and start building a solid trajectory. Less is more! That's why the 5 affiliate programs listed here are the ideal for a smooth start. I will guide you and personally help you to get things done. Avoid the rip-offs I experienced and follow my tips for a smart start. Also, when you start working in the affiliate programs listed here, you will have my personal free consulting to help you to get your first payout very quickly. A real win-win business agreement!

Table of Contents

    Best Casino Affiliate Programs to Start

  1. Rewards Affiliates

  2. Buffalo Partners

  3. Vera & John

  4. Slotland Affiliates

  5. eGaming Online (EGO)

So, why do I recommend you to start with only 5 casino affiliate programs? Before I answer this question, be aware that each affiliate program listed here can include more than one online casino. For example, RewardsAffiliates have over 20 online casinos. Buffalo Partners have 15 online casinos and also sports betting site. Slotland has 3 online casinos (one of them a cryptocurrency casino).

When you register in one affiliate program you will have a great variety of sites to promote with a thematic that can fit your blog audience.

Why only 5 affiliate programs? Simply for you do not fall in the same error I made when I started my blog. There are a lot of scammers in the online casino market. You must be smart to avoid them at all costs. A wrong start will ruin your career as a casino affiliate.

These 5 casino affiliate programs will offer you over 50 casino sites and sports betting sites to promote. They are very well respected and well established. Some casinos listed here are online since 1998, so they are very well funded which is important when it comes to paying the players and the affiliates.

Register your account in the casino affiliate programs listed above and I will be happy to assist you with everything you need to make your business grow. Why? That's a clear win-win situation. You win, I will also win. So, register your affiliate account and contact me. (To get my free consulting, you must register an account using the links in this page).

5 Best Casino Affiliate Programs

New affiliates are always tempted to add as many sites as they can and this will actually make your visitors lost on your site. Then, visitors tend to leave. Also, there are a lot of online casinos that I tried to marketing very hard for months, and got no conversions resulted from my efforts. These casinos are scammers - my visitors were playing there. There are so many scams and the best way to start is following my recommended casino affiliate program list to enjoy a solid start.

Best 5 Casino Affiliate Programs

There are so many rogue affiliate programs out there and that's the reason that most of the webmasters who start to marketing casino affiliate programs, pull out on first months. The affiliate programs that I will recommend you below are the best to start and monetize your blog. I am working with some of these programs since 1998 and getting paid on time. I know the casino affiliate managers and I can help you on any issue. So, let's take a look on what the best casino affiliate programs must offer:

  • No negative balance carried to the next month;

  • Commission payouts on time using a variety of methods;

  • Professional affiliate managers to help webmasters on doing the best strategies;

  • Honest casinos with a clean history of fairness;

  • Responsive on all e-mails sent by the webmaster;

  • Please, read below why the online casino affiliate programs listed here are recommended.

    Top 5 Casino Affiliate Programs

    #1 - Rewards Affiliates

    Online Casino and Poker Affiliate Program

    29 casinos and 2 poker rooms to promote, including mobile casinos. A group of reputable online casinos you can promote in Canada, New Zealand, Germany, UK, and other good markets. Choose the best commission model for you. With only 1 account, you will have over 30 sites to promote and maximize your blog monetization. You will definitely find a casino in the same niche your blog. For your information, Casino Rewards group has been online since 1997, operating the top online casinos like Grand Mondial, Quatro Casino, Captain Cooks, Yukon Gold Casino, Casino Classic, Zodiac Casino, and many more.

    Commission: 25% - 35% revenue share
    Top converting countries: Canada, New Zealand, Germany, India, UK
    Sites: 27 sites (casinos and poker)

    Sign-up now!

    #2 - Buffalo Partners

    casino affiliate program Buffalo
    - Affiliate program for casinos and sports betting - Buffalo Affiliates

    Start your affiliate marketing career promoting very respected online gambling brands. I'm talking about Platinum Play, Euro Palace, 7Sultans, Jackpot City, Spin (formerly SpinPalace) and many more. You can easily start placing some banners on your blog and monetize your content with one of the best casino affiliate program, online for many years.

    Commission: 25% - 40% revenue share
    Top converting countries: Canada, New Zealand, Germany, India, Italy, France
    Sites: 16 sites (casinos, sportsbook, and poker)

    Sign Up at Buffalo Affiliates!

    #3 - Vera&John / Intercasino

    Vera&John Casino Affiliate Program

    This casino is excellent if you want to promote in LatAm markets. Vera&John is doing excellent for webmasters in Brazil, Peru, Colombia, Japan, Sweden, and other countries. If you want a good casino affiliate program for Brazil, Vera&John is for you. Place banners and links of Vera&John Casino on your blog, youtube, Instagram and other social media platforms and get monthly commissions. Available for clients worldwide, the Vera&John Casino affiliate program is one of the best options for bloggers talking about travel, games, fashion and other subjects. Casino brands: Vera&John, Jackpotjoy, and Intercasino. The casino is also open for some European countries.

    Commission: 25% - 40% revenue share
    Top converting countries: Brazil, Peru, Colombia, Germany, Sweden, Norway, Japan, Germany.
    Sites: 3 sites (casinos)

    Sign-up now!

    #4 - Slotland Affiliates

    Slotland Affiliates program

    Three casino brands specializing in slot machines. They pay commissions on client's deposits. For all deposits, you will get a share starting from 15% to 40% depending on how much you generate. The more clients and deposits you generate, the more deposits share you will get. You can promote Slotland, Win A Day Casino and Cryptoslots. Cryptoslots is the new casino launched by Slotland Group which is focused on cryptocurrency. The casino accepts Bitcoin, Litecoin, Monero, Bitcoin Cash. So if you have a Bitcoin blog or a general content about cryptocurrency, you can marketing Cryptoslots on your blog.

    Commission: 25% - 50% revenue share
    Top converting countries: USA
    Sites: 3 sites (casinos) - 1 free slots site

    Sign-up now!

    #5 - eGaming Online

    PlayOJO Affiliate program

    The most popular casino in this program is PlayOJO, but there are more options for you. PlayOJO Casino is very popular in all European countries, especially in the UK. The egaming Online Group offers casino brands to promote in Europe, Canada, Latin America, and Portugal (licensed). The brands are: PlayOJO, DrückGlück, BacanaPlay, AhtiGames, SlotsMagic, EU Casino, LuckyNikki, RedKings. All casinos are offered in multiple languages to cover all countries you wish. The brand BacanaPlay is a good option to promote in Portugal and Brazil. If you want a good casino for LatAm, BacanaPlay is what you need.

    Commission: 20% - 40% revenue share
    Top converting countries: Canada, UK, Germany, Portugal
    Sites: 8 sites (casinos)

    Sign-up now!

    #6 - Betway Affiliates

    Betway Affiliate program

    Betway is a very well recognized brand offering online casino and sports betting for several countries. The site has a big variety of live casino games and covers all important sports including eSports. The variety of gambling opportunities at Betway makes this site very popular and you can be marketing them in pretty much all the countries. You can promote the casino and sportsbook together to maximize your revenue power. Betway affiliate program is very easy and you can start selecting the banners you want and write a good review to start driving traffic and convert your first players.

    Betway Affiliate program still under analysis here at but I decided to list them so you can also test the performance. If I noticed anything wrong with the Betway Affiliate program, I will remove this listing.

    Commission: 24% - 40% revenue share
    Top converting countries: Canada, Germany, Portugal, Brazil, Finland, Norway, Ireland, France.
    Sites: 1 (casino and sports)

    Sign-up now!

    Affiliate Program information

    How to make money in my blog or website? and How to promote casino as an affiliate? This is one of the most asked questions and it's not so easy to list all business opportunities for webmasters, bloggers, YouTubers, and social media influencers. For all newbies, starting their blogs and websites, the big challenge is to keep scammers out of their ways, and believe me, there are dozens of them outside just waiting to catch you.
    One thing that bloggers and webmasters pay attention is for the highest commissions or highest CPA offers, and this should not be the right thing to start off your online business and get some revenue.

    As I am working with my websites network over a decade, I will give you some fast consulting here and will list my recommended affiliate programs which you can trust you will be starting in good hands. All of these affiliate programs are honest and pay on time... and that's what a start-up needs to be successful. Start with some top affiliate programs to fund your business and then, when you have a good traffic and client database, you can deal with higher commissions and other incentives.

    No doubt that online casino affiliate programs can be very profitable for bloggers and webmasters, but the key here is to find the best online casino affiliate programs, otherwise, you will have a really tough start-off and maybe dealing with wrong partnerships, your business will not take off. You may be interested in more casino affiliate programs at this moment like Betsson Affiliate Program, Bet365 Affiliate Program, Casumo Affiliate Program, LeoVegas Affiliate Program, Mr. Green Affiliate Program, and more. Let's start with these 5 recommended casino Affiliate Program and then I will move you to the next stage with more 5 webmaster affiliate programs that will complete your first set of sites.

    Affiliate Program commissions

    There are a variety of online casino affiliate programs that will pay good commissions for the player's lifetime. The most online casino affiliate programs offer 25% to 35% of revenue share. But, there are other affiliate programs more interesting for webmasters that are starting their blogs and websites on the online gambling industry.

    The big problem is: You can really make big money promoting online casinos but if any player wins $100,000 your commission account will be deducted 25% of $100,000 too... and the worst part is that your negative balance will be carried to the next month. And it's a really bad thing to webmasters who are starting to work in the online gambling industry.

    So, if you are starting to work with online casino affiliate programs, I recommend you to start promoting online casinos that will pay you a % for each deposit made AND casinos that will pay you a revenue share for the player's lifetime, and DON'T carries negative balances to the upcoming month.

    Another good deal is the gross revenue that will pay webmasters for the amount deposited by their referred clients without discounts (player wins, losses, refunds or chargebacks). Each deposit will return a commission from 15% to 35% depending on the amount deposited, and this works for the life of the player. All deposits will generate you a gross revenue. One of the recommended gross revenue affiliate program is Slotland.

  • CPA
  • CPA is an amount credited per player, and it's paid only one time. The amount can change based on the player's first deposit. The bigger the deposit, the bigger the CPA, BUT this is not a lifetime commission as you will receive a flat fee on the first deposit only.
    Particularly, I don't like CPA deals because you can generate more money with the life of the player. Maybe the player deposited a few pounds to test the casino and in future can be a high roller.

  • Cost Per Click (CPC)
  • In this type of program, the Affiliate is paid per click, meaning they earn every time someone clicks on the banner, link in the review, or any advertising that is running on their blog, website or social networks. In this case, Affiliate compensation will depend directly on the performance of the advertiser's campaign. The commission per click may vary depending on the conversion rate.

  • Cost Per Thousand Impressions (CPM)
  • In the Cost Per Thousand Impressions (CPM) format, the advertiser pays a flat fee amount to the Affiliate when the banner advertisement reaches 1,000 views. This format could be interesting for Affiliates who have many hits because it will be paid on a recurring basis regardless of how many visitors click on the banner.

    Below I will list some of the best online casino affiliate programs to start. After you see some results, contact me and I can give you support for more programs and also on search engine optimization and online marketing.


    After sign-up in all casino affiliate programs listed above, you can visit and register as a real player in these casinos. Play in the free money version and if you want, play for real money to test the casino. You can start writing the current promotions for each one and also writing a deep casino review to inform your gambling audience about all details of each online casino. Welcome bonus, promotions, tournaments, and an updated offer is important for your readers.

  • Place some casino banners on your website or blog, using banners that fit well in your design. I'd recommend you to use GIF banners (not flash banners). There are some casino banners that are updated automatically and using this advertisement, your website will be updated with all current promotions and offers.

  • Through e-mail marketing is not working as good as in past, it's important to build your e-mail database and send out weekly offers directly to your gambler's e-mail inbox.

  • Use your website profile on Facebook, Instagram, Youtube, Minds, Bitchute, Twitter and Google+ to inform your followers about the latest online casino promotions.

  • You can write reviews including information about the casino you are promoting. You can also put your efforts on optimizing your content to be listed on the first page of the google results. Write in-depth reviews covering many aspects of the casino you are promoting - add tables, images, videos, and everything to keep the content pleasant to be read.

    There isn't an easy way to make money from your blog or website. You have to work really hard every day to keep your website updated and advertise the current promotions and offers. Take some time to write new analyses and reviews every day, and when uploaded, spread the news in social media to tell your audience you have something new. Avoid black hat techniques and keep away from that miracle offers that "can give you millions of pounds" in a few days.

    Slotland affiliate program review

    Slotland  Affiliate program review

    Slotland is a very cool website full of online slot machines and loved by players worldwide. In the land-based gambling industry, more than 90% of players spend their money and time in front of slot machines. In the online gambling industry, it isn't different.
    Slot machines are very profitable to every online casino and also for webmaster portals.

    The SLOTLAND program will pay you 15% for each player deposit. It doesn't matter if the player wins or losses. Every deposit will generate you 15% for all deposits made by the player you refer. If you show some good results, they will update your commission to 20% !! Slotland is a nice program to start making money with online casinos.

    The Slotland affiliate program is the best to start as you will not have any negative balance. You don't have anything to lose, you will only win with Slotland webmaster program.

    Click here and start promoting Slotland and make huge money every month.

    You can make huge money working with the internet in your blog, website or portal. You will receive money commissions for every sale, sign up, click in gross revenue. The Internet can bring you huge money.

    Best Casino Affiliate Programs

    Vegas Palms Online Casino Affiliate Program

    Promoting Vegas Palms Online Casino Affiliate Program - With Vegas Palms Online Casino, players will experience online Utopia. With $100 to get your players up and going Vegas Palms offers great conversion rates so to get the most out of your website make sure to advertise this exclusive brand. Fortune Affiliates is the only online program advertising these amazing brands so make sure to Join Today.

    When posting content on your site, make sure to contact your Affiliate Manager for media and reviews. Remember that GOOGLE only recognizes unique and relevant copy so don’t harm your page ranking by using copied contents

    Vegas Palms Casino Affiliate Program
    Vegas Palms Casino Affiliate Program

    Your Affiliate Manager can also provide you with expert UNIQUE REVIEWS. See below on what you can expect from Vegas Palms Online Casino

    Huge online winnings are up from grabs right from the get-go at Vegas Palms Online Casino. A Purchase Match bonus is available for free to new clients when they sign up. By doing so, they open up a world of slots video poker, table games, and much more.

    Making the most of it

    Vegas Palm’s progressive games have tremendous winning potential because all winnings are pooled. World-leading Microgaming software powers the huge selection of games and, when clients download the software for free, they have access to all the action, which includes popular parlor games.

    Get going

    Visa, MasterCard, Click2Pay, EcoCard, and NETELLER are only five of the many ways in which clients at Vegas Palms can pay and withdraw their winnings securely. They can, however, get up to 10% off their first purchase by choosing Vegas Palms’ preferred payment methods. eCOGRA has given Vegas Palms Online Casino a Safe and Fair-seal of approval, thereby assuring clients that their information is safe and that their payments will be processed promptly. eCOGRA is the e-Commerce and Online Gaming Regulation and Assurance authority; Vegas Palms is licensed by the Lotteries and Gaming Commission of Malta

    Sign Up at Buffalo Affiliates!

    7 Sultans Online Casino Affiliate Program

    Promoting 7 Sultans Online Casino Affiliate Program - 7 Sultans takes you on a magical journey where riches are aplenty and with 1000 Free for New Players your conversion numbers will skyrocket. To make the most out of your campaigns be sure to keep your site updated with 7 Sultan’s opening offer and ongoing player promotions. Keep in mind that GOOGLE loves unique content so make sure to contact your FORTUNE AFFILIATES Relationship Manager. See below on what you can expect from 7 Sultans

    7Sultans Casino

    Players visiting 7Sultans can enjoy themselves the way that online gamers were always meant to: in a secure environment with top-notch security systems. These systems are constantly updated and are supported by high-end 128-bit digital encryption technology, also trusted by online banks.

    The games on offer at 7Sultans are as cutting-edge as its security with slick Mircogaming software supporting them. More than 500 games, which include favorites like Hot Ink, Exotica, and Lord of the Rings, offer something for every taste, from slots to live casino tournaments. The site, with its distinctly exotic appeal, was founded in 1999 and is still providing a thrilling experience for gamblers worldwide.

    7 Sultans Casino Affiliate Program
    7 Sultans Casino Affiliate Program

    How it works

    New players qualify for a New Player Welcome Bonus free of charge when they register. When they then play or place bets, they automatically get rewarded for their loyalty and can earn unlimited credits by referring friends to 7Sultans. Not only do they receive 50 credits online when a friend joins, that new customer is also rewarded with 10 bonus credits. Client support is offered in seven different languages, including Greek and Italian, and there are more than 30 different payment and withdrawal methods for clients to choose from.

    Sign Up at Buffalo Affiliates!

    Platinum Play Online Casino Affiliate Program

    Promoting Platinum Play Online Casino Affiliate Program - Platinum Play is one of our best-converting brands. Most likely due to the fact that with 1500 FREE bets, new players go crazy for this extraordinary promotion. Make sure to keep your players informed and up to date on what's happening at Platinum Play by keeping your site updated with unique and relevant online casino reviews.

    Promote Platinum Play Online Casino

    Promote Platinum Play Online Casino affiliate program TODAY! With over 500 games on offer and enticing new gamers’ offers, Platinum Play Online Casino offers a thrilling gaming environment. New players not only receive 1,500 credits when they sign up, but they can also keep a part of their winnings above and beyond this, as well as receive a match bonus of up to $200 up for grabs.


    Other online casinos have a much lesser variety of games as Platinum Play offers everything from video poker and roulette, to slots and craps. Progressive slots like Major Millions make massive jackpots possible and as Platinum Play is part of the Fortune Lounge group, they offer red carpet treatment to all their guests. Games are also continuously updated, ensuring that clients continue to enjoy themselves at Platinum Play.

    Platinum Play Casino Affiliate Program
    Platinum Play Casino Affiliate Program

    Reputation matters

    Reputable online banks use the same technology as Platinum Play Online Casino to ensure that client information remains confidential. The casino offers numerous respected and safe payment and withdrawal options to all its clients. Guests can save 10% by using preferred transaction channels. As a fully licensed online casino, Platinum Play undergoes third-party audits and has help available for guests on a 24-hour basis in a wide range of languages.

    Sign Up at Buffalo Affiliates!

    Affiliate Marketing

    Affiliate Marketing has grown exponentially and everyone can benefit from this awesome business trend. Affiliate marketing is one of the easiest and most popular ways to create extra revenue on the Internet. Whether you are a small user with a personal home page to a huge corporate website with millions of visitors a month, there's money to be made!

    As you read above, affiliate marketing can be an excellent opportunity for everyone who owns a blog, youtube channel, Instagram account, or have a good number of followers on social media. You can start your affiliate marketing campaigns immediately by posting your affiliate links on different channels. All visitors that sign up and make a purchase using your affiliate link, will generate you a commission.

    Another good thing about affiliate marketing is that you can get unlimited clients. The sky is the limit. The more clients you refer, the more money you will make.

    Nowadays, it is getting difficult to monetize your Youtube channel, Instagram account, Facebook page, or blog. Make a small test now: sign up in one of the casino affiliate programs listed below (reputable affiliate programs) and place your affiliate links in your social media channels, blogs, youtube, and more. You will see the results flowing. If you have a good number of visitors or followers, you will get the first commissions within a month.

    Affiliate marketing is the best way to monetize your online presence. You have nothing to lose. Give a try and start your affiliate marketing career today. Just like me, that started on affiliate marketing as a part-time job, and today is my full-time entertainment.

    Why Casino Affiliate Programs?

    Casino Affiliate Programs have the best revenue possibility. No matter what you think, but the reality is that people are more engaged in the igaming market and sports betting market. More and more people are betting on sports and playing live roulette online. The commissions are much more attractive than any other affiliate program in other markets. You can be sure casino affiliate is way more profitable than many other programs including:

  • Travel affiliate programs
  • Nike affiliate program
  • Real Estate affiliate program
  • Weight Loss affiliate programs
  • Amazon, Garbest, Keto...

  • ... and many others.

    Why? Simply because the purchases are higher and the commissions are much higher in the casino affiliate programs. You can start setting up your blog and adding some relevant content. Choose a niche you like and domain and start producing some content.

    Now, let's say you are working with some Travel affiliate programs on your blog. You can still promote online casinos there because there are online casinos themed travel, like Colosseum Casino.

    Also, you could have a hotel blog/site promoting the affiliate program. You can add a banner of the Grand Hotel Online Casino, part of the Rewards Affiliates group, and still being relevant to your audience. No matter the niche of your site or blog, or your Youtube channel. You will find a relevant online casino to promote in your niche. Let's start working together? What do you have to lose?

    10 Reasons to Start an Affiliate Marketing Blog

    1. Low start-up costs
    2. While starting a business that can potentially earn you anything from $1000 to hundreds of thousands of dollars would typically cost an arm and a leg, you can start an online affiliate marketing business and achieve similar revenues for just a small fraction of the start-up costs. Your only investment will be on your website(s) and web hosting, which in our days and times has become extremely affordable for anybody. Subscription to most affiliate programs is free!

    3. Spend more time with your family
    4. Let’s face it, if we could, most of us would take up any opportunity to stay home every day, while generating a sizeable income for ourselves and our loved ones. Affiliate marketing offers that opportunity. No more messy paperwork, office politics, nor personnel to manage. It’s just you, your computer and the internet.

    5. No need for a product of your own
    6. There are gazillion products for sale on the internet and a lot of them have affiliate programs, so you don’t actually have to invent a revolutionary product to get started. All you have to do is choose from the unlimited number of already existing products, the right one for you to promote. Although it does help to have basic knowledge of what you’re promoting, you don’t need to be an expert in the field.

    7. Passive income
    8. A lot of affiliate programs offer passive lifetime income to their affiliates. This means that once you have an established business model, you could be earning thousands of dollars with minimal efforts, day and night.

    9. No limitations
    10. With Affiliate marketing the sky is the limit. You can promote any product (that has an affiliate program), from anywhere in the world, to any country (as long as it is legal). Your affiliate marketing business truly is an international business, less complex tax implications.

    11. No overheads and no logistics involved
    12. You can be running a multi-million affiliate business from your garage, just as long as you have a computer and internet connection. You don’t need an office, staff, office equipment and you don’t need to worry about taking orders, shipping products, handling customers' queries.

    13. What you put in is what you get out
    14. Have you ever had the feeling of putting in a whole lot of effort and yet be underpaid by your boss? Well, in affiliate marketing there’s no such thing. Because it is a commission-based business, your earnings depend directly on the efforts you put in. The commission structure is explained to you beforehand, giving you the choice to either accept or decline it and move on to the next program.

    15. Free marketing advice and expertise to tap into
    16. It is in the interest of companies to see their affiliates do well, for the simple reason that the more clients you bring to them, the more money they make and the more earnings you make. They’ll, therefore, go out of their way to assist you in growing your business. You’ll have access to expert advice, product training, online (and sometimes offline) marketing material, etc.

    17. Be your own boss
    18. No more taking orders from anybody, you’re boss. You run your business as you see fit! Just remember with great power comes great responsibility.

    19. No prior experience required
    20. With the incredible amount of knowledge on affiliate marketing that exists online, this truly can be anybody’s business. As long as you’re ready to learn and apply what you’ve learned.

    How to Improve your Conversion and Retain Clients through Casino Payment Methods

    The environment in which you as an affiliate operate in is constantly changing. With that said it is important to take advantage of all the resources you have in order to earn more money

    The great thing about being part of an affiliate program is that your affiliate managers will be able to answer all your questions to ensure you are running and successful and lasting campaign. Considering casino payment methods is imperative because even though it may be viewed as a finance issue, it could hinder your conversion numbers.

    As an industry leader, we have identified how important this area is in your business and have conducted various market research projects to guide players and affiliates to the best payment methods in their regions. Here is why:

    When a player tries to purchase for the first time and their method is rejected, they are most likely to feel discouraged and skeptical of the security of the casino, ultimately leading to a lost player. You certainly do not want that.

    Our research has identified that certain casino payment methods work well in some countries yet that same method could be unsuccessful somewhere else. Such is seen in the Nordic region where credit cards are a very successful casino payment method is Sweden and Denmark but only has 20-30% success in Norway

    Casino Payment Methods

    It is time to make sure that you and your players are informed on casino payment methods in your region so that you can make sure all your players are converted and retained so that you can earn more:

  • Ask and keep informed
  • Analyzing your traffic will play key to optimizing your traffic. Using tools such as Google Analytics will help you monitor your site so that you can see from which region your traffic is coming from. If you can identify where the majority of your traffic is coming from you can specifically target these regions.

  • Your Affiliate Manager is your best friend
  • Some affiliate managers are experienced and knowledgeable in these industry trends so that you can reap rewards. By asking your assigned affiliate manager to provide you with information on which casino payment methods work in your targeted country

  • Make it know
  • Use marketing material to articulate what casino payment methods work and which done. Put this information up on your site and chat to players about these methods.

  • Incentivise
  • Casino brands see that it is important to use successful payment methods in certain regions and have even started giving players exclusive bonuses for using those that are recommended. Talk to you affiliate manager about this post and we will provide you will special promotions for your players.

    How to promote online casinos

    There are different ways and tools you can use to marketing online casinos and earn commissions. Here I will list some strategies and tips you can use to start getting your players base and win your commissions. I will update this section of the post regularly with new ways to promote your casinos as an affiliate.

    Question-based keyword research

    Using question-focused keyword research as part of your content creation process will go a long way in improving your SEO ranking, here's why:

    It is important to make a question research part of your keyword research each time you create content for your website. More specifically, answering popular niche questions on your site is a great way to improve your SEO ranking. This is because it is not only keywords and their synonyms that search engines use to identify highly valuable content. Comprehensive content and answers to frequently asked questions are also very important.

    There are many online tools available to assist you with your question-focused research, which will make it easier for you to incorporate these questions (and their answers) into your content.

    Here are 3 tools to get you started:

    1. Answer The Public
    2. This is a tool for content inspiration and question-focused keyword research. Type any word into Answer The Public to see a visualization of various types of questions people ask using that word. You can then incorporate these questions into your content.

    3. Serpstat
    4. keyword research enables you to supplement your website’s content and ads with top-performing keywords to expand your online presence, an important part of this being question-focussed. Simply create a free account and get started.

    5. Twitter Advanced Search
    6. Another trick is to research niche questions using Twitter Advanced Search. The main purpose of using this tool is to help you research and use natural language – this is something Google is focusing on as well, especially for mobile search.

    Why not give these a try? Improving your SEO ranking will go a long way in increasing your potential to generate more traffic. And more traffic is great news for your earnings! Contact me for more information.

    E-Mail marketing

    For those of you that do email marketing, it is more important now than ever before that you know your target audience and especially the device type they are receiving your communication on. Keep in mind how many of these emails will be received and read on a mobile device. Just use yourself as a test case, where do you read most of your emails? What emails do you open, what emails do you read, and which emails do you delete straight off the bat?

    The number of opens on a mobile that your exact target audience is getting may vary compared to someone else’s. But in general, there is no denying that the number of emails accessed on mobile devices continues to rapidly grow. In fact, the number of emails opened on an iPhone, Android and Tablet has increased by 400%, and everything points towards the number only continuing to grow. For this very reason, it is important that you continually question the mailer templates and call to actions that you are using and whether or not they are rendering correctly and having the intended impact.

    There are many things to consider when designing your mailer templates, here are some key points. Your mailer will not only be opened or various devices, but also on various screen sizes, and in various mail applications. The one thing the mobile devices have in common is that they all have touchable screens, which changes the interaction compared to desktop completely, so rather than “click here” call to actions they must "Tap here". Also, keep in mind that your customer won’t be mousing over to click a small link, they will be using their fingers which can be a more clumsy affair. So avoid using text links, and avoid clustering links and call to actions closely together. Have fewer, clearer, easily accessible buttons that are a minimum of 44x 44 pixels.

    Casino affiliate program email marketing

    In general, consumers are getting less and less tolerant. If you think of your own private email on your mobile, how quickly are you to delete a mail? 80% will delete a mail if it does not render properly on their device, Add to that the number of people that will unsubscribe, and the general negative brand perception you will generate and then you begin to understand how important it is to get this right the first time.

    Another important thing to consider is that in most inboxes your first selling points that will determine whether or not a consumer will open and read your mail are, 1. From the name, 2 the subject line, and 3 the preheader, or first line of text in the actual mailer content. Make sure that these are enticing but also that they are the right amount of characters as to not be cut off and not deliver the message.

    Improving Email Marketing deliverability

    Before you even consider your email open rates, clicks, landing pages, and conversions, you have to make sure your emails are getting into your customer’s inboxes. That’s email deliverability.

    The reason email deliverability is so important is internet service providers (ISPs), inbox providers, email service providers (ESPs), and third-party companies all want to protect recipients from spam. And delivered rate does not equal deliverability. Delivered rate is simply emails that do not receive a hard or soft bounce. Deliverability is a lot more complex as it refers to the emails that land in inboxes…

    Casino affiliate program email marketing

    The first factor to consider is your spam rate. If you have a high delivered rate but also a high spam rate, then your actual deliverability is poor (more of your emails have landed in your customer’s spam than their inbox). Higher deliverability (more delivered emails to the inbox) means more engagements, conversions, and revenue.

    What affects deliverability?

    Deliverability can be measured in 2 ways – from the recipient’s perspective and from the sender’s perspective.

    ESPs pay attention to how recipients respond to your emails and whether this interaction is positive or negative. When a recipient opens your email or adds you to their address book, these positive interactions will improve your deliverability. When a recipient marks your email as spam or deletes it, these negative interactions have the opposite effect on deliverability.

    As the email sender, there are 3 deliverability practices that you should consider: infrastructure, process, and email.

    Your infrastructure is key, ensuring things like your infrastructure setup, IP and authentication, and feedback loops are set up correctly. Following certain processes such as list cleaning best practices, email acquisition best practices, and avoiding spam traps all improve email deliverability. The third practice to consider as a sender is an actual email, more specifically the structure and content. These need to be optimized and deliverability friendly.

    Using Twitter to promote online casinos

    Might be an assumption to say that everyone knows twitter, but for those of you who don’t use it here is a little recap on what makes Twitter so great. This particular social media network which is also known for being the SMS of the internet with its character limit was launched in 2006 and quickly gained immense popularity. With features like messaging, following users that your a fan of, regular updates, and the ability to perform search queries that give a quick indication of trends are just a few of the things that make this network awesome.

    All the same, it seems that many marketers struggle with this network, especially because they don’t grasp that two of the biggest driving forces behind its popularity are for one that it is all about real-time and secondly that it is an “interest” network, not just a social one. The driving factors of a successful Twitter account is engaging with your audience, retweeting, favoriting, following back, not to mention making content relevant to them. True tweeters expect the interaction to be instantaneous, the whole concept of twitter is very mobilized and has been from day one. The 140 character limitation was inspired by the length of an SMS. and today 80% of users access Twitter via their mobile.

    Casino affiliate program Twitter

    There are different tools that you can use to help you manage your twitter account, some more effective than others, some examples would be Bottlenose,, Chirpify, tweepi etc. They all offer their own set of benefits. You can also choose to use your social media organically or paid or a combination of the two. Our recommendation would be above all to engage with your audience, embrace conversation and dialogue as it is important for searches and awareness and will lead you one step closer to conversion.

    Twitter functions as a bridge rather than an island, spamming tweets out to oblivion will get you nowhere. For more tips and tricks your always welcome to contact me.

    Avoid Scammers

    One of the main problems in the casino affiliate industry is the scams waiting for new affiliates. They claim to be professionals and well established but actually they want your marketing efforts for free. They are not fair and will not pay what you deserve. There are different cases involving these casinos scammers:

  • You refer the players but they say you don't
  • They pay you small commissions and say your players are not playing anymore
  • They say you never sent any player (in truth you sent dozens of players)
  • Their statistic reports are manipulated

  • ... and many more.

    Please, don't fall in the same error most of webmasters - registering in a lot of affiliate programs is a big mistake. You will lose control over it, make your visitors confused, and for sure, you will be dealing with some scammers along the way.

    There are hundreds of new casinos and new sports betting sites popping up every month. Chose the well-established brands listed in this page for a solid start.


    What is a casino affiliate program?

    A casino affiliate program is a partnership with an online casino merchant that will compensate you for the players you refer to the casino using links on your site and social channels. This is an affordable way to earn money from your site, without going through the expense of setting up a land-based infrastructure.

    How does a casino affiliate program work?

    Visitors to your website will see your banners advertisement or reviews offering some online casinos. Your visitor can click on a link to visit the client's website and view the promotions offered in more detail. If the referred client start playing with real money, you earn a percentage of the revenue generated.

    Are there any fees or hidden costs associated with joining an Affiliate Program?

    No, absolutely not. It is free to sign up, free to promote, and free to use our standard promotional materials.

    Why become a casino and poker affiliate?

    Unlike most other affiliate programs, our casino and poker affiliate programs really do pay! It's not a case of a once-off payment but the rather worthwhile commission that you will earn on an ongoing basis. Players are typically regular spenders who visit the casinos and poker rooms on an ongoing basis. Thus they will provide you with a regular sustainable income. Our casino clients offer their players an enjoyable, trustworthy gambling experience in a stress-free environment. Accompanying these are great promotions, loyalty bonuses, and other incentives, which keep players coming back for more.

    How do I sign up as a casino affiliate?

    Simply go to the list of the best casino affiliate programs listed above and register. Typically there is a 24-hour approval process. Once approved you will receive a welcome mailer and get access to an affiliate portal. Here you can view and change your personal information, view your accounts, download banners, pop-ups, marketing material, and promotional e-mails for inclusion in your website, as well as opt-in mailing lists. What's more, you will be able to promote our hugely successful casino clients together with our poker clients from one account number.

    Can I promote more than one Client?

    When you are accepted into the program you will be given the opportunity to promote all our casino and poker clients, this we encourage. Remember, each client is treated separately so a negative balance on one client will have no effect on other clients that you promote.

    How my referred players are tracked?

    The banner tags, e-mails, and other promotional material that you download from your personal banner farm on affiliate website are embedded with your personal affiliate tracking code. The casino affiliate program makes use of session tracking for all purposes. When players you refer visit the client's website for the first time, this tag (session) is captured by the player tracking software. Any further activity in the casino by this player will then be allocated to this tag. You will then be credited for all income generated by the player.

    What are tags and how do they work?

    Tags are randomly generated sequences of alphanumerical code, which are attached to all your banners, e-mails, and other promotional material. When a player visits the casino for the first time the tag is captured and logged. These tags will inform us that you have referred the player to the site, thus enabling us to track commissions for the player to you.

    How do I earn income off the players that I refer?

    When a player wagers money on the site you will be allocated a percentage of the wages lost by the referred player. In poker, you will earn a percentage of the rake generated by the referred player.

    How do I check my stats and account information?

    You can log on to the casino affiliate website all day, every day. There you will be able to view your account, payment history, subscribe to affiliate newsletters, read training materials, and much much more.

    How are commissions calculated?

    Your commissions are derived by calculating the total wagers (income) less payouts, free money, chargebacks & progressive contributions. The remaining amount is the casino's net income (Net Gaming Revenue) or purchase amounts wagered and spent. Your commission is calculated on this amount. Commissions are calculated by adding the income for all your referred players for the month by the casino and applying the valid commission percentage. We have tiered commissions ranging from 25% to 40%, depending on performance.

    How are CPA payments calculated?

    CPA payments are split into two parts - $200 upfront and $200 extra bonus. The first $200 is earned when a new active player makes a second purchase (minimum casino purchase - currently $20). The second $200 is earned after 5 months if the player is still active. Please refer to the terms and conditions for full details.

    What percentage of the sale will I receive?

    Casino Affiliates programs offer high commissions, which start off on 25% and range all the way up to 40%. Some affiliate programs also pay for Sub-affiliates (2nd tier) you may refer.

    What happens if one of my players wins a progressive jackpot?

    A progressive jackpot has no effect on your affiliate income.

    What happens in the event of a chargeback?

    Chargebacks are deducted from the affiliate when and if they occur. Our casino and poker clients do everything in their power to prevent chargeback abuse. In the case where there is a chargeback, the amount will be deducted from the affiliate's account. Please note: this will never result in a negative balance on your affiliate account.

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