I just read an interesting article about a survey that found that online gambling is most appealing to young women. They surveyed 3,000 women and between 16 to 25% said they would play online Blackjack, online Craps, online Baccarat, online Roulette and poker.
40% of women play online poker compared to 13% of men. One in 4 people under 30 y/o told they would gamble online and this rate fell to 1 in 10 for people aged 30 to 49.
This results is easy to understand,.. we have seen a growing number of online gambling websites targeting promotions exclusively for women (shopping spree, travels and more...) and also online casinos totally customized for women. Land based casinos are not different... there are promotions and casino games loved by women. I can mention the video slot SEX AND THE CITY which is always crowded and it's a expensive slot machine game because gamblers playing Sex and the City slot machine can play up to 4 slot games at the same time and you will have to toss $2 per spin. Women are definitely not only rule the world, but also the online gambling ! My respect to all them ;)