UFC Lorenzo Fertitta interview: online poker in USA
Lorenzo Fertitta was in the program "In the Loop" on Bloomberg and revealed some details about why UFC entered the online poker market in the USA.
The millions of male fans of Ultimate Fighting Club and also the million dollar advertisement inquiries from big online poker rooms was some of the reasons that UFC decided to start their own online poker business in United States.
The UFC audience are mostly men interested also in poker and fitness products, so the Ultimate Fighting Championship expanded its business reach launching a hundred of gyms and now their own online poker room licensed in Nevada.
UFC has received constantly advertisement inquires from online poker companies willing to spend millions of dollars to promote their poker websites to UFC audience. UFC was forced to refuse all these inquiries due the US online poker legal constraints.
Now, Nevada has an online poker legalisation and Ultimate Poker was the very first USA online poker site allowed to operate within state borders through Ultimate Gaming company.
In the interview, Lorenzo Fertitta also said UFC is ready to enter in the New Jersey online gambling market as soon the licensing and regulation is implemented in November this year.
Check the Lorenzo Fertitta's interview on Bloomberg: