Playboy will back to the online casino market and this time with a partnership with Amaya Gaming, an online gaming company based in Canada.
Playboy already operated an online casino a few years ago using Cryptologic casino software. Playboy online casino were promoted to european gamblers and was doing very well.
In this new partnership with Amaya Gaming, the new Playboy Online Casino should be launched in the first months of 2013. They will offer online poker and online lottery games.
Maybe this important step is also to guarantee a chance to enter in the US market and promote their brand new online casino to USA gamblers.
"The Playboy lifestyle is about indulging our passions, and we are focused on bringing content, products and experiences to consumers around the globe that define this lifestyle.
Gaming is an ideal fit with our strategy and we're delighted to partner with Amaya on this project, combining a leading global brand with a strong technology partner to offer what we believe will be exciting online gaming experiences.", said the CEO Scott Flanders.
"This is a giant global brand for Amaya to partner with online. We are extremely pleased that Playboy has chosen Amaya to help with their online strategy for both poker and lottery. With its tremendous online audience and boasting one of the highest unaided global awareness and social media user engagements of any brand, we're confident that our collaboration with Playboy will be a recipe for success and look forward to guiding them in their online endeavors." David Baazov, CEO of Amaya Gaming Group.