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Nevada Gold and Casinos - social media online casino on Facebook
The brick-and-mortar casino operator Nevada Gold and Casinos signed a deal with the social gambling firm Traffic Generation from Gilbratar to offer online casino games on Facebook.
The Facebook application will feature both land-based and online slot machine games and Traffic Generation will manage the project including social media marketing and everything needed to get the project running and promoted.
Nevada Gold and Casinos will have their brand presence in online and international markets reaching the growing number of punters using Facebook around the globe. Nevada Gold and Casinos operates numerous brick-and-mortar casinos in Washington State and South Dakota and now is working to get its presence in the lucrative social media online gaming market.
"The Hub" is the social gaming proprietary software that will help land based casinos to enter the social media gaming world and the software will manage the whole thing on social environment including communities and players engagement.
"This is a great opportunity for us to be involved with a major land-based brand and we're confident about delivering excellent levels of player engagement and monetization across the existing Nevada Gold player base, whilst expanding their audience through Facebook's international marketplace." , said the CEO of Traffic Generation.
"Traffic Generation's ability to deliver a full managed social gaming service is the perfect match for our online ambitions. Their extensive experience in community management and social marketing give us a great opportunity to reach out to our players through social gaming, thus increasing customer engagement and retention outside the physical environment of our properties." , said the Vice President Development and Operations for Nevada Gold and Casinos.