Not only the athletes won their medals in the London Olympics. One of the big winners in this London Olympics 2012 was the online bookmakers which profited really big considering the amount of £100,000,000 in online bettings.
In the case of Ladbrokes Sportsbook, the amount of bets during the two weeks of London Olympics was £80,000,000 while in Beijing 2008 was £4,000,000 .
Some sportsbook planned a themed look-and-feel only to offer bets during the London Olympics, and made it right bringing their profits to heights.
"We made a conscious decision 18 months ago to invest heavily in our trading team, algorithms and modeling for the Olympics and we’ve been rewarded with unprecedented levels of interest," Sporting Index Group.
Though some odds was wrongly predicted at online sportsbook ( Mexico won Brazil ; UK medal count ; ...) the profits was bigger than ever during the London Olympics.
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